Shop front Sonia Rykiel Paris

Les Beaux Arts

« Sous les pavés, S’aimeR »

Sonia Rykiel unveils a new shopfront on the occasion of the 50th anniversary of the house, which coincides with the tumultuous events of May ’68. Sonia Rykiel recalled, shortly after the opening of her first shop in the heart of Saint Germain-des-Près, “I closed up shop that very night because we were on Rue de Grenelle and they were throwing paving stones left, right and centre".

A few months ago the house launched a competition for the students of the prestigious Ecole des Beaux-Arts in Paris, to animate the legendary institution at 175 Boulevard Saint-Germain. Juliette Minchin, aged 25, a promising young artist, took first prize. Her talent will be played out on the facade in a motif inspired by the 70s rainbow. It is a colourful, brilliant stream that illuminates each of the windows and encircles the shop. The rainbows are a reinterpretation of the famed Sonia Rykiel stripes. The wool of the open stitched knit which makes up the pattern alludes to the predicament of the paving stones.

« Sous les pavés, S’aimeR » can be visited from the 3rd May 2018. In an evocation of the era of ideals, the House has ideated a new bag, the 'Parisian Pavé'. A feminine piece which lights up the silhouette with its myriad colours.

The House entertains a privileged relationship with the Ecole des Beaux-Arts within whose walls it has organised its fashion shows over numerous seasons. It also supports the institution as an active patron.

On May the 3rd in Paris, in the historic Saint-Germain-des-Prés store, Maison Sonia Rykiel organized a party for the launch of the Le Pavé Parisien bag where the right balance of editors, influencers, friends of the House and clients attended.

Guests tried their luck playing Rykiel dices to win a Pave t-shirt and gave free rein of their imagination by customizing Parisian cobblestones that had been painted red for the occasion.

Sonia Rykiel
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