May 1968, in the heart of Saint-Germain-des-Prés, on Paris’ Left Bank, Sonia Rykiel opened her first boutique. It was the era of revolution; slogans, words, dreams and ideals. In declaring a state of permanent happiness, Sonia Rykiel dared to do away with convention, to overturn social codes, indeed to burst into laughter, dazzling the world with her effortless brilliance.
Fifty years later, unstoppably powered by the same rebellious spirit, the Sonia Rykiel maison is projecting this heritage far into the 21st century under the aegis of the artistic director Julie de Libran. One foot in the past, one foot in the future: the best anniversaries are those that celebrate the day after tomorrow.
Starting January 2018 Chapter I - 50 years : Manifesto