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175 Boulevard Saint-Germain

175 Boulevard Saint Germain

The flagship store on the corner where the boulevard Saint-Germain meets the rue des Saints-Pères. An odd number for an address: 175. A house in the heart of Saint Germain with Saint Germain at its heart. The Sonia Rykiel flagship provides a quirky home for the ready to wear and accessories collections in a book-lined casket of lipstick red and midnight blue. The address is equally home to the design teams and the dedicated Rykiel Atelier, testimony to the bubbling creativity which is so central to the continuing success of Rykiel.

Mars 2015 008
A world of its own, a universe, an unassailable kingdom. With a boulevard stretching out before it.